Behind
the scenes.

Michelle’s music video art direction begins with the story a song needs to tell. Visual research, palette, locations, set dressing, props, styling and production design are shaped into one cinematic language before the final frame is made.

Based in Medellín, she brings experience from Colombian and international productions to music videos, films and commercials. This archive documents the art department process across 16 real projects—from early visual concepts and constructed environments to the details that give each world its identity.