Music video creative direction · Worldwide

International creative director
for music videos.

Michelle develops cinematic concepts and coherent visual worlds for artists, directors and production teams—from the first emotional idea through pre-production and the final frame.

Discuss a music video
International creative direction for artists by Michelle Castrillón

A visual language
built around the song.

01

Concept and treatment

Narrative themes, references, color, texture and visual rules shaped into a clear direction for collaborators.

02

Remote and location collaboration

Concept development across time zones, with on-set availability for selected productions in Colombia and internationally.

03

Production alignment

Creative direction connected to art department, styling, photography and practical production decisions—not a disconnected moodboard.

Published work

See the artist imagery and production process behind the direction.

Vivi Magia artist projectBehind the scenes